Why a Mobile APP?
Separate yourself by incorporating your business or profession inside what we refer to as the “Holy Grail” of marketing mediums. If you think that mobile apps are solely for big name brands like Panera Bread, Facebook and Bank of America, you are drifting out of touch. Businesses interested in growth need to pursue the most direct path to their prospective and current clients. Progressive businesses following mobile trends over all other media and understand that an effective mobile strategy involves more than just a mobile-friendly website.
Being mobile ready is essential. Companies are coming up with ideas and need to stay ahead of the game when it comes to taking their marketing to the next level.
One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
LOYALTY X 10
Convenience goes along way toward loyalty. People will take the short cut 9 out of 10 times. It’s just easier. So make it easy for your customers to be loyal by getting your app into their hands. Then, make sure you earn their loyalty by delivering consistently a great value. Use your mobile app to offer special discounts and coupons as a small way of thanking your customers for their continued loyalty.
BE THERE FOR YOUR CUSTOMERS WHENEVER THEY NEED YOU
We spend a lot of time near computers, whether we’re in the office or relaxing at home. But what do we turn to when we want to stay connected, but can’t take the computer with us? Mobile technology, of course! It’s the easiest way to stay online, no matter where we go. Now imagine that your customers could get in touch with your business — or utilize its services — while on the go. How convenient is that? In addition, customer service is just a tap away, day or night.
BE BETTER THAN YOUR COMPETITION
If your business has a mobile app and the competition doesn’t, you’re going to get noticed for it. If potential customers are trying to decide between your business and John’s down the street, you can bet they’re going to look at all factors. The convenience of a mobile app could very well help them make that final decision. Too bad John didn’t think of it first (but you can bet they’ll get there).
IT’S WHERE YOUR CUSTOMERS ARE
Your customers are in love with their phones, and they’re already used to using apps for almost everything. They have apps for listening to music, watching videos, messaging friends who live in other countries, and even buying coffee.
This one feature is priceless. Send exclusive messages to your users. Take your mobile marketing to the next level. Target your customers in just the right way with geo-location and user segmentation. Email marketing averages a 22% open rate…if you’re lucky. Push Notifications average a 98% open rate!